Many organisations have now tapped into the power of having a compelling purpose to underpin their strategy and day-to-day activity.

There are clear benefits for the market, consumers, customers, shareholders, communities, employees and potential hires.

Leaders also have a stronger lens to continually forge the direction and culture of their company.

But … 

There’s also a hidden opportunity for leaders to stop and think about what really inspires them personally in life.

They can then map this individual sense of purpose back to that of the organisation in which they work.

It may be as simple as ‘helping others’ – but at least people can then understand how they can personally make a difference … every single day of their working life.  

So instead of waiting for the organisation to provide meaning, there’s a chance to make it a two-way street … helping you to help yourself!

Quick Activity:

• Have you ever had the chance to stop and think of your own sense of purpose?
• Outside of work, what gives you energy, inspiration or happiness?
• How might this relate to your sense of purpose in life?
• How could you apply this sense of purpose at work?
• How does it connect with the purpose of your organisation?