Organisations everywhere are sprouting new business titles in the midst of rapidly evolving markets and industries.

So what do we make of this trend? What does it mean? … And what will it mean for people starting out in the corporate world?

Career adviser: So in your dream world, what’s your dream title?
CEO, CFO, COO, CMO, CHRO(P&C), CIO, CLO, CTO …

Student: Hang on – what’s a CTO?

Career adviser: It’s a Chief Transformation Officer, or maybe even a Chief Technology Officer.

Student: That’s confusing.

Career adviser: Well wait to you hear about a CPO … that could be a Chief Procurement Officer, Chief Performance Officer, Chief People Officer or Chief People and Culture Officer!

And let’s not forget a CDO … Chief Digital Officer, Chief Disruption Officer or maybe a Chief Data Officer.

Or a CSO! … Chief Strategy Officer, Chief Sales Officer, maybe even a Head of Supply Chain.

Student: My Head Hurts! I think I just want to be a CFO.

Career adviser: Excellent … a Chief Fun Officer! The world needs more of those!

Student: …. (sigh) ….

THE INSIGHT
So many new titles are emerging because of the ever-morphing organisational landscape.
Companies are having to constantly evolve as they strive to adjust to shifting influences and priorities … possibly driven by the customer, the market, technology, employees – just to name a few.
As a result, traditional organisational constructs and mindsets are having to rapidly change in order to keep pace.

And it’s always good to remember … it’s not the title which makes a great leader … It’s HOW they actually lead.